Rolex: The Glorious History of a Watchmaking Legend
Brand Inception
In the watchmaking world, Rolex shines brightly. Since its founding, it has become a globally influential and valuable brand, thanks to its top - notch craftsmanship, innovation, and classic designs.
In 1905, German Hans Wilsdorf founded Wilsdorf & Davis in London, Rolex's forerunner. Wristwatches were mainly women's accessories then, but Wilsdorf saw their potential for men. In 1908, he registered "Rolex" in Switzerland.
Technological Breakthroughs
Rolex made history in 1910 as the first to get COSC certification, proving its high accuracy. In 1926, the Oyster watch debuted with a revolutionary waterproof design, shown by Mercedes Gleitze's cross - channel swim in 1927. In 1931, the Perpetual rotor, an automatic - winding tech, was invented, enhancing user convenience.
Iconic Designs
Rolex is known for its design. The Submariner, made for divers in the 1950s, has a unidirectional bezel for time - keeping and a double - waterproof crown. The Daytona, launched in 1963, has a three - sub - dial chronograph and a tachymeter bezel, appealing to racers.
Brand Marketing Success
Rolex's success also comes from its marketing. It partners with top sports events like Wimbledon and the US Masters and has famous ambassadors such as Tiger Woods and Roger Federer.
Today, Rolex is a global leader, with its products loved worldwide. Its brand value lies in its long history, great craftsmanship, and unique culture. Rolex will keep innovating and crafting amazing watches, continuing its glorious story.
